“Are you ready?” asks Demi Lovato at the start of her new song, Confident. And I am, I’m ready for an ass-kicking video in which two brilliant women take on the structural oppression of the patriarchy in style. “I used to hold my freak back, Now I’m letting go, I make my own choice, Yeah I run this show.” And boy, is it one heck of a showdown…
The video starts with Lovato locked up in a high security prison. A dubious looking man in a suit arrives in a small armada of black cars – I reckon he’s FBI or government or something. He offers Lovato freedom if she takes out Michelle Rodriguez (of Resident Evil and Fast & Furious Fame). She signs the dotted line and then gets branded (as the patriarchy quite literally burns its power-to-oppress into her skin), booted and armed with big guns. A bunch of suited men escort her to Rodriguez who suddenly reveals she’s also working for dubious-suit-man. Poor Lovato, her day just went from bad to worse – first a tattoo made of fire, now she’s been double crossed, followed by an ass-whooping from Rodriguez who sure knows how to land a punch.
Lovato is scapegoated as a traitor and sent straight back to prison on a bus. A daring escape with a shotgun puts her face to face with Rodriguez again. Another showdown ensues, all the while being watched by dubious-suit-man and a bunch of grinning, male croons. But then it happens – the moment before Rodriguez whacks another punch into Lovato’s face she spots Lovato’s branding, one she has too. And they finally figure it out: women shouldn’t be pitted against one another at the whim of male oppressors, instead women can team up to tackle institutionalised discrimination and smash that glass ceiling to smithereens. Cue Rodriguez’s jeep smashing through the wall of dubious-suit-man’s hideout and the big climax. Lovato and Rodriguez win, obviously. “What’s wrong with being confident?” asks Lovato in the song and it’s clearly a rhetorical question because when Lovato gets her confident on she’s fricking awesome.
humanconditioned 